You can’t have consumer privacy without having strong website identity Today there’s a huge wave toward protecting consumer privacy – in Congress, with the GDPR, etc. – but how can we protect user privacy on the web without establishing the identity of the websites that are asking for consumer passwords and credit card numbers? Extended Validation (EV) certificates provide this information and can be very useful for consumers.
Recently, Google and Mozilla have announced plan to eliminate the distinctive indicators in the Chrome and Firefox browsers that let consumers know that they are looking at a site authenticated with an EV certificate.
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